Packaging design, art direction and illustration for Whole Foods Market's private label brands.
Part of a series of labels for produce boxes. The charming yeti illustration is by David Carroll.
Organic chocolate from Switzerland (with liberal use of Helvetica, naturally).
Packaging system and identity for Whole Living, WFM's housewares brand.
Packaging system for the 365 baking set.
Design and illustration for a series of produce box labels.