thoughtful design since ’99.
I’ve been a designer for over seventeen years now, and in that span of time my career has continuously evolved—from branding to websites and most recently to designing user-centered software products. As an insatiably curious person, design has afforded me opportunities to immerse myself in dozens of industries and disciplines, and has introduced me to some exceptionally smart and kind humans. There’s nothing else I’d rather be doing.
These days, I call Austin, Texas home. I’ve also lived and worked in Chicago, Seattle, San Francisco, and Dallas, collaborating with such fine folks as IBM, Happy Cog, Ptarmak, Whole Foods Market, Brooks Running, Publicis USA, and Aon Hewitt.
My work has appeared in HOW Magazine, PRINT Magazine, Real Simple, Logolounge, Tribeza, The Dieline, Grain Edit, The Today Show, Top Chef, and Oprah.
As design lead, I specialize in the application of cognitive technology to personalize learning and to increase student engagement and retention rate in both K–12 and the higher ed space. Tasks include conducting and implementing user research, collaboration with foundation clients and other stakeholders in addition to leading a multifunctional internal design/development team in the conception, prototyping, and production of a cognitive tutor app and student engagement app for iOS. Strategic partnerships and clients: Pearson, York University, St. John’s University, emlyon business school.
UX/Visual Advisory Designer, watson education | IBM
As a founding member of the Watson Education team, I worked closely with the design lead, UX designers, user researchers, and front-end developers in the research and conception of our flagship offering, Watson Enlight. Using IBM Design Thinking methodology, the team conducted interviews and workshops with K–12 administrators and teachers to learn their day-to-day needs, difficulties, and identify opportunities to gain efficiency and ease so that they might focus on what’s most important: their students. Tasks included facilitation of and participation in design thinking workshops, wireframing, implementation of IBM’s visual design language and creation of a product-specific design system, as well as art direction and mentorship of junior designers.
Senior Designer| happy cog
During my time at Happy Cog, I worked as part of a team of six, playing an active role in all phases of the web design process, from project definition through QA. My tasks included conducting stakeholder interviews, leading design workshops, writing communication briefs, designing UX/UI for responsive design prototypes, and (last but not least) graphic design. Clients included Ben & Jerry’s, TEDx Philadelphia, and Trek Bicycles.
senior designer | ptarmak
As part of a highly collaborative team of ten, I developed concepts and design solutions for brands like Kashi, Bear Naked, Sambazon, Beanitos, LIVE Soda, Ursa Major, Black Star Co-Op and Shiner Smokehouse. Responsibilities included art direction and design for brand identities, motion graphics, packaging, websites, and mobile applications, in addition to brand strategy/positioning, naming, and copywriting.