An extensible, responsive redesign for the super quirky, super-premium ice cream brand.
I worked as part of a team of six to deliver designs and working templates that were implemented by a third party to integrate with the client’s CMS, allowing franchisees across the globe to populate their own content.
My role: UX/UI design, visual design. Lead designer: Sophie Shepherd. Developers: Catherine Farman, G. Jason Head, Alex Lamberti. Project Manager: Abby Fretz.